Branding with Purpose

Your brand is your story. It requires care, nurturing, and a deep understanding of your purpose.

Over the past decade, we have been fortunate to work with dozens of nonprofits and socially-focused organizations at different stages of their lifecycles. During this time, we have seen how critical purpose is to the work being done, but also to how these organizations go about telling their story and sharing it with the world. This is where branding comes in.

It is so much more than a simple logo or color scheme, and you know that too, or you wouldn’t be reading this. A meaningful, sustainable brand requires you to have a deep understanding of who your organization is internally and then exposing this to the world though your words, actions, visuals, and so much more.

Branding with Purpose details the importance of a brand built on meaning, how to apply the why of your organization, and how to make the best strategic decisions. 


Curated Toolkit: This 12-module curated toolkit takes a dive into the identity of your organization and why it exists, tackling not just what the world sees, but your internal brand built on purpose and discernment. The toolkit comes with readings, worksheets, suggestions for exercises, and guidance on workshops to facilitate while on your branding journey.

Toolkit for Faith-Based Organizations and Churches: This multi-module curated toolkit will dive into the identity of your ministry or organization and why it exists in your community, tackling not just what the world sees, but your internal brand built on purpose and discernment. The toolkit comes with readings, worksheets, suggestions for exercises, and guidance on workshops to facilitate for your organization or ministry. 

Bundle for Faith-Based Organizations and Churches: This bundle includes a two-hour facilitator training and Toolkit for Faith-Based Organizations and Churches. The training is a two-hour remote training with a facilitator walking through best practices on how to use the toolkit with plenty of time for questions and recording of the training sent right to your inbox.

Online Cohort: This online cohort is a weekly, hour-long course where we will explore purposeful branding together. This course will be conducted via video once a week for six weeks with others who are in similar places on their branding exploration. We will dive into topics that are critical to accessing and crafting your brand from your founding story to implementing your brand. Cohort begins on May 13, 2020.

Email Course: This two-week course delves deeply into the identity of your organization and why it exists, tackling not just what the world sees, but your internal brand built on purpose and discernment. Every day during the two weeks, we will deliver writings, exercises, and examples to your inbox to help you build a stronger brand, and provide guidance along the way.